Privacy Policy

Effective Date: October 10, 2024

Andrew White Consulting LLC ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [insert URL], use our services, or interact with our digital advertising, including Facebook ads.

1. Information We Collect

We collect personal information that you voluntarily provide when you use our services, visit our website, or interact with our digital advertisements, including:

  • Contact Information: Name, email address, phone number, and any information you provide when filling out forms.

  • Lead Information: Data collected through advertising campaigns, such as Facebook Lead Ads, which may include demographic information and responses to forms.

  • Usage Data: Information about your interaction with our website and ads, including IP address, browser type, operating system, referring URLs, and other browsing information collected through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services: To manage your requests, offer consultations, deliver services, and process payments.

  • For Marketing and Advertising: To personalize ads and content you see on our website and platforms like Facebook, and to deliver relevant advertisements through retargeting and other digital marketing techniques.

  • To Generate Leads: When you interact with our Facebook Lead Ads or other campaigns, we collect information to follow up with inquiries, offer consultations, and maintain communication with potential clients.

  • Analytics and Improvements: To monitor and analyze trends, usage, and activities on our website and advertising campaigns, ensuring optimal performance and user experience.

3. Facebook Advertising and Data Collection

We use Facebook advertising to reach our target audience and generate leads. Facebook's Lead Ads are used to collect personal information from individuals who voluntarily provide it. All data collected through Facebook is subject to Facebook’s Data Policy and Terms of Service.

Custom Audiences and Retargeting: We may use the information you provide to create custom audiences for Facebook ads or other advertising platforms. These audiences help deliver more relevant ads to users. You can manage your Facebook ad preferences through your Facebook account settings.

Pixel Data: We may use the Facebook Pixel on our website to track conversions, optimize ads, and create lookalike audiences. This technology allows us to collect data about your actions on our website after interacting with our ads, which is anonymized and aggregated.

4. How We Share Your Information

We may share your information with:

  • Service Providers: Third-party vendors, including but not limited to Facebook, who help facilitate our advertising campaigns, lead collection, payment processing, and website hosting.

  • Business Transfers: In the event of a merger, sale, or acquisition of our company, your data may be transferred as part of the transaction.

  • Compliance and Legal Requirements: We may disclose your information where required by law or in response to valid requests by government authorities (e.g., a court or regulatory agency).

5. Data Retention

We will retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

6. Security of Your Information

We use reasonable administrative, technical, and physical security measures to protect your information. However, no data transmission over the internet or wireless network can be guaranteed to be 100% secure.

7. Your Data Rights

You may have rights regarding the personal information we collect, such as:

  • Access and Correction: You may request access to, or correction of, the personal information we hold about you.

  • Data Deletion: You may request the deletion of your personal information under certain circumstances.

  • Opt-Out of Marketing Communications: You can unsubscribe from marketing communications by following the instructions in any marketing email we send or by contacting us directly.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to monitor activity on our website and improve the user experience. Cookies may also be used for advertising purposes, such as showing relevant ads on Facebook and other platforms.

You can control the use of cookies in your browser settings. To learn more about Facebook’s use of cookies, visit Facebook's Cookie Policy.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." Your continued use of our website or services after any such changes constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

Andrew White Consulting LLC

awhite@andrewwhiteconsulting.com
346-517-6700